Art Of Vedas | Visual Identity

Art of Vedas (AOV) is an esteemed brand rooted in the rich traditions of Ayurveda, aiming to promote radiant skin and inner harmony through the ancient art of self-care. The brand’s visual identity, anchored by a symbolically rich logo, represents purity, enlightenment, and spiritual growth. The purpose of this project is to refresh AOV's visual identity to better align with the brand’s core values and mission, ensuring it resonates with the modern, conscious consumer.

Pain Point:

Despite its strong foundation and meaningful logo, AOV struggles to differentiate itself in a saturated market of wellness and skincare brands. The existing visual identity, while rooted in tradition, lacks the contemporary appeal and distinctiveness needed to attract and retain a broader audience. There is a pressing need to modernize the brand’s visual elements without losing the essence of its Ayurvedic roots.