Visual Identity for Thrift Taco by Clara Teixeira HancockVisual Identity for Thrift Taco by Clara Teixeira Hancock

Visual Identity for Thrift Taco

Clara Teixeira Hancock

Clara Teixeira Hancock

Brand Design

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Food & Beverage

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Posted Jan 8, 2026

Visual identity for Thrift Taco, including a wordmark and taco logo inspired by Mexican street signage.

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Brand Design

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Food & Beverage

Clara Teixeira Hancock

Clara Teixeira Hancock

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Thrift Taco

Visual identity for Thrift Taco, a brand focused on playful Mexican food and hand-selected vintage tees. We worked together to craft an unapologetically loud wordmark inspired by Mexican street signage, alongside a dynamic taco logo mark distilled down to its signature fold. The colour palette layers punchy and muted tones, echoing the heat of their Stupid Sauce with undertones of nostalgia.