Visual Identity for Thrift Taco

Visual identity for Thrift Taco, a brand focused on playful Mexican food and hand-selected vintage tees. We worked together to craft an unapologetically loud wordmark inspired by Mexican street signage, alongside a dynamic taco logo mark distilled down to its signature fold. The colour palette layers punchy and muted tones, echoing the heat of their Stupid Sauce with undertones of nostalgia.