Shopify Custom Product Input &

Shopify Custom Product Input & Personalization Flow Implementation Lilly Loves is a London-based independent fashion and lifestyle brand founded by Emma Lomax. The brand is known for its handcrafted embroidered bags, clutches, beach bags, wash bags, and embroidered artwork, all designed and produced in its London studio.

The brand has built a strong identity around bold, witty, and distinctly British design sensibilities, offering products that combine craftsmanship with personality. Alongside its ready-made collection, Lilly Loves also provides bespoke and custom embroidery services for personal use, gifting, and events.

With global shipping across more than 30 countries, the brand operates through a Shopify-powered e-commerce store and serves a customer base that values personalization, creativity, and handcrafted detail.