Funlocity UI/UX Design

Andi Gugu

Graphic Designer
Visual Designer
Web Designer
Adobe Photoshop
Figma
Funlocity

Challenge:

Funlocity approached us with a unique task—to craft a platform that encapsulates the vibrant spirit of adventure in Hawaii. They sought a design that seamlessly blends a sense of fun with modern aesthetics while effectively conveying the idea of a playful destination where unforgettable memories are created.
Home Page UI
Home Page UI

Key Objectives:

User-Centric Experience: Prioritize creating an intuitive and engaging user experience that allows travelers to effortlessly browse and choose their Hawaiian adventures.
Visual Appeal: Design a visually captivating interface that resonates with the audience, combining modern aesthetics with a sense of fun and playfulness.
Sun-Drenched Imagery: Emphasize the importance of the Hawaiian sun as a symbol of warmth and delight, ensuring it radiates throughout the platform.
Information Accessibility: Ensure that information about various activities, including pricing, is readily available and easy to comprehend for users.
Destination page
Destination page

Design Principles

Radiant Color Palette: Utilize the vibrant colors from Funlocity's logo, accentuating them with a sunny shade of yellow to mirror the radiance of the Hawaiian sun.
Playful Card Layout: Employ card-style layouts to showcase different activities, enhancing both visual appeal and usability.
Effortless Navigation: Create an intuitive navigation system that allows users to explore and select their desired adventures with ease.
Brand Consistency: Maintain a cohesive and consistent brand identity throughout the design, reflecting Funlocity's essence at every touchpoint.
User-Friendly Pricing: Display pricing prominently at the top of each activity card, enabling users to quickly assess costs.
Company home page
Company home page

Client Satisfaction

The client was exceedingly pleased with the outcome. They not only found the design visually appealing but also appreciated its functionality in simplifying the adventure selection process. Funlocity's vision, of a destination where every adventure is a cherished memory in the making, is vividly embodied in our design.

2020

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