In this project we had to investigate the client, figure out how he wants to be seen in the trading industry. After compiling our research we figured it out.

The client wants to be known for helping people escape the 9-5 matrix. That’s when we had an idea to make him seem like he’s Morpheaus and accepting his product or services, is taking the blue pill, while rejecting your taking the red pill. We basically used his image and philosophical thinking, then we put it as one graphically designed image. When you have a look at it, you see the brand/business then the image alone strikes a question, asking if you want to join escaping the 9-5 matrix or do you want to work with the 9-5 matrix. Which makes it pretty obvious that people will choose independence.