Original Coca Cola | Hand Lettering

This experimental piece was born from my fascination with one of the world’s most iconic beverage brands. What started as playful explorations with the classic candy-cane striped straw as a lettering device quickly evolved into a full composition centered around the unmistakable silhouette of the Coca-Cola contour bottle.

After numerous iterations, this is the final result. The entire layout is built with bold, volumetric script lettering that wraps around the bottle, complete with rich texture and depth. Every element was crafted to evoke the sensory experience of Coca-Cola itself — its deep, complex flavor, vibrant fizz, and that unmistakable rush of satisfaction.

The goal was to translate the brand’s rich heritage and “palette-gasmic” taste into a single, energetic visual that feels both nostalgic and fresh. A love letter to classic American branding executed through contemporary hand-lettering and dimensional typography.

Always chasing that perfect blend of nostalgia and bold creativity. This piece reminded me why I love turning cultural icons into fresh typographic experiments.

Open to branding projects, custom hand-lettering, packaging design, and creative collaborations — feel free to reach out if you have something exciting in mind.