ELEVATE 23

As the graphic designer at Naturally Plus USA, I was tasked with creating the visual identity for the highly-anticipated ELEVATE 23 incentive trip held in October 2023. This annual event is designed to reward top-performing members with an unforgettable experience, including luxurious dining, entertainment, and the prestigious FESTA World Convention in Japan.

The inspiration for this project came from the rich cultural heritage and vibrant aesthetics of Japan, coupled with the opulence and excitement that ELEVATE 23 promises. My goal was to encapsulate the essence of both the tradition and modernity that Japan offers, blending them seamlessly into a cohesive visual narrative.

I meticulously designed each element to reflect the elegance and grandeur of the trip, ensuring that every piece evoked a sense of anticipation and prestige. The color palette, typography, and imagery were all chosen to create a sophisticated and dynamic look that would resonate with our top achievers and enhance their overall experience.

The result was a visually stunning identity that not only captured the spirit of ELEVATE 23 but also elevated the entire event's branding, making it a memorable and visually cohesive experience for all participants.