Analysis of Customer Sales and Purchase Behavior
Hussain Wali
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Posted Feb 14, 2023
As a data analyst, I was tasked with analyzing the customer sales and purchase behavior of a retail store. I collected and analyzed customer data such as transa
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ProSure Group
As a data analyst, I was tasked with analyzing the customer sales and purchase behavior of a retail store. I collected and analyzed customer data such as transaction history, customer demographics, product category preferences, and average spend per visit.
Using statistical analysis and data visualization techniques, I was able to identify key patterns and trends in customer behavior, such as popular product categories, peak sales periods, and customer spending habits. I also performed regression analysis to identify factors that influence customer spending and used predictive modeling to forecast future sales.
The insights gained from this analysis were used to make data-driven decisions on marketing strategies, pricing, inventory management, and store layout optimization. This resulted in an increase in customer engagement and satisfaction, as well as improved business performance and profitability.