Our goal was to understand how a healthcare brand can help its patients connect with medical professionals through technology

The challenge was to communicate the importance of regenerative health through a brand refresh and find a purpose that defined how technology helps patients connect with professionals seamlessly.

We also needed to present relevant information on their website in an intuitive and innovative way, so that each patient understands the importance of treatments and services, generating a solid connection between health professionals and their patients.

To create a brand in the healthcare industry, our approach was to understand the user's mindset first. It was important for us to find a purpose that emphasized the importance of regenerative health as an option that can help patients from all phases of life find a solution to their ailments.

From there, we developed a concept based on the connection and fluidity of the brand, generating a new logo and a refresh of the color palette, so that everything fit perfectly into a new brand system.

In the process, we also developed a self-manageable website with fluid navigation, as well as simple and easy-to-understand communication for all users. 

We chose Webflow for its versatility and ease of management, where the CMS was the star for organizing information in a simple and intuitive way.