HALE - Pet Supplement Brand Identity & Packaging
Jubayer Ahmad
Challenge
Hale Formula needed to feel premium, credible, and science-led without falling into the playful or childish visual language common in pet supplement brands.
Solution
We built a restrained identity around a refined wordmark, clear typography, controlled color, and premium packaging, giving Hale Formula more mature, trustworthy, and distinctive presence.
Scope
Brand Identity · Handcrafted Wordmark · Typography · Color System · Packaging Design · Art Direction · Digital Applications
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Posted Oct 4, 2026
Built a premium, science-led identity for HALE, avoiding playful or childish pet branding while creating a credible system for packaging and digital
