Brand design and marketing campaign design for the fictional hiking backpack company Escapde created during my studies with New York Institute of Art & Design.

I wanted the brand to have a rustic but colorful identity to stand out from other more intense and darker hiking gear brands, so I used some brighter colors and imagery.

The logo uses rough letterforms to keep the brand rustic, but the blue arrow keeps it lighthearted and carries the idea of adventure.

Each advertisement has different imagery with the same concept to keep it unified without being monotonous.