Indigo Coyote — Logo Design Project

Indigo Coyote — Logo Design

Project Overview

Indigo Coyote is a furniture retail chain focused on quality, reputation, and authenticity. The brand is designed to connect with parents by creating a feeling of comfort, trust, and gentle delight.

Design Brief

The goal was to create a distinctive wordmark logo using the full company name, “Indigo Coyote.” The identity needed to feel welcoming and authentic while maintaining a clean and professional appearance.

Because the logo would be embroidered on staff uniforms, the design was developed with simple shapes, clear letterforms, and strong readability to ensure it works effectively at different sizes