Industry: Automotive / Transportation Scope: Brand Identity and Visual Design, Vehicle Design, AI-Assisted 3D Modeling. Role: Brand & Product Designer

End-to-end automotive design for MOVA—combining vehicle design, AI-assisted 3D modeling, and brand identity—launching with the MOVA-CT100 mini bus and built to scale across future vehicle rollouts.

MOVA is an automotive company focused on building modern, reliable vehicles for everyday transportation.

This project marked the launch of MOVA-CT100, MOVA’s first mini bus and the foundation for a broader vehicle lineup. I led the vehicle design, AI-assisted 3D modeling, and brand identity, ensuring the product and the brand were developed as one cohesive system from the start.

The MOVA-CT100 was fully designed and modeled as part of this project, using a combination of traditional design workflows and AI-assisted modeling tools.

AI was used strategically to:

Accelerate early form exploration and proportion studies

Test multiple surface and silhouette variations quickly

Support rapid iteration during concept development

Final forms, detailing, and refinements were guided by design judgment, production awareness, and brand alignment—ensuring the vehicle remained intentional, functional, and realistic.

This hybrid approach allowed for faster exploration while maintaining full creative control over the final design.

The MOVA logo was designed to communicate power, direction, and motion.

Inspired by animals known for endurance and long-distance travel, the caribou informed the conceptual direction. Its antlers were abstracted into a strong, symmetrical form that suggests navigation and control, while a circular structure reinforces continuity and stability.

The internal geometry subtly references the letter “M”, anchoring the symbol to the brand name and allowing it to perform consistently across paint, metal, embossing, and 3D executions.

A restrained palette anchored in Carbon Black and Velocity Blue establishes authority and trust.

Typography and motion-inspired graphic elements were selected for clarity and legibility across vehicle markings, interiors, and marketing assets.

By combining vehicle design, AI-assisted modeling, and brand systems, the MOVA-CT100 sets a strong foundation for everything that follows—built for performance, scalability, and longevity.

I am open to brand identity and product design opportunities. Available for collaborations, long-term engagements, and early-stage brand builds.