Fyne Collective - Visual Identity & Branding

At the core of the identity is a wordmark that balances elegance and strength. Its subtle curves nod to hand-crafted tradition, while the bold serif presence asserts modern confidence. A simple but enduring mark — as adaptable as the furniture itself.

The digital experience was built to reflect Fyne’s design ethos: clarity, refinement, and a touch of play. Browsing through products feels like walking through a curated gallery — every chair, table, and sofa framed with breathing space and care.

The brand extends beyond digital. Packaging was designed to be bold and unmistakable — carrying Fyne’s presence straight into homes. From tape to typography, every touchpoint reinforces the same message: refined by hand, defined by design.