A few months ago, I did a concept redesign of the Cadbury website as part of a design test.
The idea was simple: take an iconic brand I genuinely enjoy and i...
A few months ago, I did a concept redesign of the Cadbury website as part of a design test.
The idea was simple: take an iconic brand I genuinely enjoy and imagine how its website could feel a bit fresher, cleaner, and more current without losing its personality.
I treated it as a small playground to explore layout, type, and rhythm… while thinking about chocolate more than I probably should.
Sharing it here, in case you’re in the mood for something sweet 🍫