Calentón

CALENTÓN is a bold and vibrant Mexican hot sauce brand designed to ignite taste buds and excite the senses. The branding reflects the fiery intensity of the product, with dynamic typography, a striking colour palette, and carefully crafted graphics that capture the essence of heat and flavour. Drawing inspiration from the energy of Mexican culture, the design balances authenticity and modern appeal, making CALENTÓN a standout choice on the shelf. From the logo to the label design, every detail was created to communicate the brand’s fiery personality and premium quality. This project showcases my ability to create cohesive, impactful branding that connects with the target audience while elevating the product’s visual identity. 🌶️🔥