Project lead, development of the 75th anniversary brand, development of the anniversary design, development of the out-of-home campaign, as well as overall graphic support and support at events.
Challenge
Creating a universally applicable design for the anniversary year that works consistently across all communication channels such as web, print, out-of-home and social media. The guiding slogan "Together. Sustainable. Successful." should be the central motif of all design elements.