I’ve been exploring how scroll-based animations can transform the typical fashion e-commerce experience into something more immersive and emotionally engaging. Using Dora, I designed a landing page concept that focuses on a single clothing brand and style — where each scroll introduces a new detail: the texture, fit, story, and mood behind the collection.

Rather than static product grids, the user is guided through the look and feel of the fashion piece in motion — layered visuals, soft transitions, and subtle movement to highlight craftsmanship and identity. It’s storytelling through design, where interaction becomes part of the brand experience.

This concept is part of my ongoing experiments in blending visual design with motion to elevate how fashion is felt online, not just seen.