Ylem - DeepTech SAAS - Logo, Naming & Branding
Aditya Roy
About
MarvellMist is a B2B SAAS and HAAS deep tech company based in Bengaluru, India, that provides IOT and automation solutions….
Starting its journey in Bhubaneswar, and now in Bengaluru, MarvellMist provides end-to-end hands-off IOT automation solutions for its clients. MM specializes in delivering custom affordable solutions starting from developing Proof Of Concepts to executing fully integrated solutions. Ylem, its SAAS offering, is a single core platform integrated with and controlling multiple HAAS gateways and sensors….
Client: MarvellMist Pvt. Ltd.
Location: Bengaluru, India
Segment: B2B SAAS + HAAS IOT automation
Project: Logo, Naming and Branding
Elements Designed:
Logo, Brand strategy, Verbal identity, Visual identity, Design system, and Brand guide….
Target Audience:
CTOs and IT management in healthcare, hospitality, agritech, mining, and surveillance tech at SME level….
Keywords:
Transparency, Deeptech, Humble, Smart, Robust, Innovative….
The Problem
The parent company MarvellMist has existed for some time now. Although it has a successful customer service record, the company hasn’t been able to make a brand impact. Launching Ylem as a SAAS product is an attempt to make that impact, besides developing a source of recurring revenue as a value addition….
The Solution
Instead of rebranding MarvellMist, we decided to launch Ylem as a fresh brand. From naming to the entire design system, we created a timeless appeal for Ylem that could stand on its own. We distilled the essence of the parent brand and adopted it into Ylem as the base. But we didn’t inherit any verbal or visual similarities in terms of brand identity….
The Results
The fresh branding of Ylem with its design system and extensive brand guide became a strong base for the brand. It didn’t just give Ylem a global standard of professional appeal. It also became the building blocks for developing the SAAS product….
Full case study:
If you like what you see and are looking for branding or rebranding, to expand your brand identity system, we can help....
Credits:
Brand Designer and Strategist: Aditya Roy [ Xandrieth Xs]
Branding Agency: XAXs Corps
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Posted Apr 30, 2025
The fresh branding of Ylem with its design system and extensive brand guide became a strong base for the brand, giving it a global and professional appeal....
