Jwompa Music Streaming

Jwompa is a music streaming service that targets African music and music lovers in the diaspora. It seeks to connect people worldwide with music from all 54 African countries.

I was tasked with creating a new look for Jwompa, one that offers users a complete and unfiltered version of Africa, and it's music and position Jwompa as a modern and true gateway to African Music. This includes rebranding,playlist cover designs, motion graphics and UI/UX refresh.

For the User Interface, I opted for a goal-oriented design approach by asking ourselves the following questions.

‍1)  Who is our biggest competitors?

‍2)  Who are our primary audience?

‍3) What do our users need the most in the product?