A simple template to define, document, and share brand identity with clarity and consistency.

This template helps Contra freelancers document their brand (or a client’s) in one streamlined, reusable guide.

Save logo files, colors, fonts, and image references

Define tone, voice, and copywriting samples

Keep creative assets and identity guidelines in one place

Easily duplicate for new projects or client brands

Logo & Usage Rules: Add logos and usage instructions. No more guessing about spacing, placement, or background colors.

Typography & Color Palette: List fonts with use cases and display brand colors using visual callouts, with hex codes and examples.

Voice & Tone Guidelines: Clarify how your brand sounds and communicates. Include sample phrases, tone notes, and voice traits.

Sample Copy Bank: Save bios, taglines, elevator pitches, and reusable content to stay consistent across platforms.

Image Style Previews: Visually define your brand aesthetic with embedded photo references or creative direction examples.