UI/UX Design (Rebel Sport)

As a UI/UX Designer, I collaborated closely with Rebel to identify user pain points, develop wireframes and implement solutions to improve overall usability.

Key areas of focus included: 1. The purchase journey 2. Membership dashboard 3. The user profile 4. Order history.

For ease of scalability, the design team also worked with the 8 point grid system to ensure consistency. This helped keep the overall design neat and clean. All padding, margins between elements, iconography and line heights were created in strict adherence to this principle. 



 Once the design system was complete, we retro-actively polished up our initial designs to fit the new system. Despite being less than optimal, we agreed that this was the smartest and most efficient way to work, given the obstacles.

With over 160 stores across Australia, Rebel Sports target audience is quite broad. Aimed at sports enthusiasts of all demographics, Rebel offers products for all Australians looking for high-quality sporting equipment. 

 Having said this, according to web analytics, the average consumer at Rebel’s website is female, between the ages of 25-34. Also 95% of their consumer base are contained within Australia with browsing habits catered to the lifestyle and fashion industries. In addition to these shoppers, Rebel Sport also offer products to professional athletes and teams at various levels.

Designers were presented a unique challenge when working with Rebel. As previous iterations of the website had been made externally and the brand was undergoing a transformation, we were tasked with the responsibility of creating a design system from scratch. 



 We knew it was extremely important to establish this design system early, to ensure consistency across the entire project. After understanding Rebel’s brand guidelines, we gained an in-depth understanding of the design specifics and then began building their design system.

A large part of this role involved me working as a UI Designer in a hands-on capacity to create pixel-perfect designs. Our newly created design system served as a foundation for the rest of our work. As previously mentioned, we worked with the 8 point grid system to ensure a clean and consistent rhythm was upheld across all devices. For each part of the user journey we created desktop, tablet and mobile variations.

During this time, our team coordinated regularly, despite remote-working conditions, to ensure consistency was upheld across all screens. Upon completion we would hand over screens to the development team to be implemented.