Ransom Labs Web Design & Development

TJ Russell

Brand Designer
Web Designer
Webflow Developer
Adobe Photoshop
Figma
Webflow

Ransom Labs: Web Design & Development

Overview

Note: If you don't care to see the process, skip down to the last image that shows the full home page design.
Ransom Labs is a venture studio that help build, launch, and grow companies.
I was commissioned to create a website and branding that represented Ransom Labs while simultaneously capturing the attention of their ideal clients. Here are the results.
I used the Golden Cannon Grid to layout each section of the website.

Exploration

Through a series of exploration boards, the client decided on a style direction and logo for their company.
From there, I refined the design until we landed on a home page hero section that captured our attention and met all of the demands for the project.
After selecting the hero section, I started designing the full home page. As I design I think about how the user will interact with the website: How the images will animate into view, how text will fill the screen, how they will scroll, hover, and interact with buttons.
In my opinion, the details are where the true magic happens!
For example...
The hero section animation:
And this button animation:
And this...
All in all, the website has turned out to be a visually smooth and engaging experience with little fun moments hidden throughout. The client was thrilled to see the final design come to life with interactions and animation.
Here is a look at the full Home Page design:
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