Deeplawn Sales Tool and Web App Redesign

Pixelgum Studio

About Client

Deeplawn helps lawn care and pest control companies integrate quotes into their website to help them with sales, We helped them redesign their sales tool and improve the overall design of the web app to help them convert more customers and signup more businesses.

Improving the Quotes Experience and Services for customers

To customize the quote experience, a customer must first add service cards, packages, and discounts from their services page. This allows for tailored options during checkout when customers place an order. Additionally, there is a branding page where users can customize the appearance of their order quotes.
When creating a quote, users set the requirements based on what has been established in the services, packages, and discounts pages. They can also add notes and upload documents to their quotes.

Measurements and integration

Customers needed a way to check their orders, leads, and measurements sent to them through the quotes integrated into their websites. The quote responses are recorded on the measurements page.
We also created an integration page to assist business owners in incorporating Deeplawn into their websites. This page includes widget code, integrations, and add-ons.

Design system, Skeletons, Empty states, Iconography and settings.

The Deeplawn design system comprises a set of components designed to ensure a consistent look and feel across all platforms. It features one primary color and three secondary colors, each with various tints and shades for different scenarios.
To maintain consistency, we have a collection of over 62 double-tone icons used throughout the system. Our typography system utilizes a sans-serif font called Inter, applied across the mobile app, web app, and landing pages.
Additionally, we created product illustrations for the landing page to represent all sections, along with marketing materials.

Conclusion and Results

Our collaboration with the Deep lawn team help them get a lot of results which include improved retention on the Deep lawn webapp, a 20% increase in signups compared to the previous decline.
10k+ quotes was created by customers who integrated deeplawn to collect payment from their customers. 10-20+ customers signing up everyday on the platform.
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Posted May 19, 2025

Redesigned Deeplawn's sales tool and web app for better customer conversion.

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Timeline

Jan 19, 2024 - Mar 19, 2024

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