Chicago Cannabis Company

We were approached by Chicago Cannabis Company, or CCC, to rebrand their flagship product lines. They wanted us to develop something bold, unique and, of course, attractive.

This startup, at the time, had DIY-ed themselves a solid foundation to build from. We were tasked with improving what they had already done and collaborating on further developing each product line.

Objectives ↙

The biggest challenge with this branding project was creating unique product lines that differed from each other, yet still complimented one another. We wanted each product set to have a distinct personality in order to attract the different markets of cannabis consumers.

Goals • Create fun & enticing packaging for their products. • Create branding that hit major target markets. • Stand out from the over-saturated cannabis market.

Process ↙

We started this project with a soft rebrand. We took CCC’s existing logos and color palette and optimized it for both print and digital to increase its versatility. We also developed a logo system that included a condensed logo and logo mark aside from their revamped primary logo.

Once we finished with the company wide branding and created a brand book, we were ready to tackle each product line. We did market research on viable markets and catered each product line accordingly. The CBD gummies were created with the casual cannabis user, while the THC vape collection was catered more towards avid users. Despite having these clear markets in mind, we wanted to make sure each product group felt approachable and friendly by any consumer. With our signature illustration aesthetic as the backbone, we created beautiful packaging, storefront wraps, digital displays and many other touchpoints that have been turning heads since.

Takeaways ↙

Our relationship with Chicago Cannabis Company has continued to grow since this project. We've developed many more products and strategized on new ways to reach more and more consumers in our local Chicago market. We would consider this a successful venture for both of us. ☻