Storytelling Lifestyle & Experience UGC (Spec)
Adjo Aguilar
This is a spec/concept piece — not commissioned by Tone House NYC.
Created a story-driven UGC video showcasing my first experience at Tone House NYC after discovering the gym by chance while leaving a creator event in Manhattan. The content follows a lifestyle vlog format, blending authentic storytelling with cinematic b-roll to capture the energy of New York City and the unique community-driven atmosphere of the brand.
The video highlights the full customer experience — from the unexpected invitation to join a class, to the high-intensity athletic workout, expert coaching, supportive community, recovery amenities including red light therapy, and the post-workout jacuzzi. The goal was to create engaging, organic content that feels entertaining first while naturally showcasing the Tone House experience.
Deliverables
1 x Vertical Short-Form Video (TikTok/Reels/Shorts)
Voiceover Storytelling
Lifestyle B-Roll
On-Camera Presentation
Product/Service Showcase
Hook-Based Editing
Organic UGC Style
Skills Demonstrated
UGC Storytelling
Lifestyle Content Creation
Scriptwriting
Video Editing
Voiceover
Brand Integration
Social Media Marketing
Authentic Product Promotion
Travel & NYC Lifestyle Content
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Posted Jul 30, 2026
Created a story-driven UGC video documenting my first Tone House NYC experience with authentic storytelling, cinematic b-roll, and voiceover.
