This is a self-initiated spec/concept project and is not affiliated with or commissioned by Natural Vitality or the CALM brand.
I independently created this UGC concept for Natural Vitality CALM to showcase my approach to authentic, high-converting wellness content.
The video was designed to feel organic while highlighting the product in a relatable, lifestyle-focused format suitable for TikTok, Instagram Reels, and paid social advertising.
This project is available for licensing or as the foundation for a paid collaboration.
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Posted Aug 1, 2026
A self-initiated UGC spec concept for Natural Vitality CALM, showcasing authentic, lifestyle-focused wellness content designed for short-form social and paid ads.