FATMAP now Strava – Map design

Ceri Lewis

Company: FATMAP (now Strava)
Date: 2013 – 2021
Contribution: Map design; colour schemes, typography, iconography, interaction behaviours, & data layers
Working within a small design team and collaboratively with data and engineering teams I was responsible for designing FATMAP's fat map, inspired by the renowned SwissTopo printed maps we aimed to bring that aesthetic and quality into the dynamic 3D digital landscape.
Iconography & categories for adventures, styling within Mapbox Studio
Iconography & categories for adventures, styling within Mapbox Studio
Data layer: aspect slope
Data layer: aspect slope
Map language key: area, line, points
Map language key: area, line, points
Chamonix Summer map
Chamonix Summer map
Hiking adventure in focus
Hiking adventure in focus
Specification for terrain layers colour-ways & components
Specification for terrain layers colour-ways & components
Data layers: Gradient, Aspect, Avalanche, Elevation
Data layers: Gradient, Aspect, Avalanche, Elevation
Chamonix Winter Map
Chamonix Winter Map
Ski touring adventure in focus
Ski touring adventure in focus
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Posted Jun 29, 2024

The brief was “let's build Google maps for the mountains”.

Logos
Logos
The Long & Short – Branding
The Long & Short – Branding
FATMAP now Strava – Branding & web
FATMAP now Strava – Branding & web
No Limits – Event branding & illustration
No Limits – Event branding & illustration