FATMAP now Strava – Map design
Ceri Lewis
Mapbox
Data Visualizer
Design Systems
Adobe Illustrator
Adobe XD
Sketch
Company: FATMAP (now Strava)
Date: 2013 – 2021
Contribution: Map design; colour schemes, typography, iconography, interaction behaviours, & data layers
Working within a small design team and collaboratively with data and engineering teams I was responsible for designing FATMAP's fat map, inspired by the renowned SwissTopo printed maps we aimed to bring that aesthetic and quality into the dynamic 3D digital landscape.
Iconography & categories for adventures, styling within Mapbox Studio
Data layer: aspect slope
Map language key: area, line, points
Chamonix Summer map
Hiking adventure in focus
Specification for terrain layers colour-ways & components
Data layers: Gradient, Aspect, Avalanche, Elevation
Chamonix Winter Map
Ski touring adventure in focus
