Clinique - Even Better Pop Lip Influencer Campaign

Influencer-led campaign for Clinique's newest arrival; Even Better Pop Lip. The concept? 3 lipsticks that are scientifically proven to suit your skin tone, matched from your individual foundation shade to give you a naked, casual and glam shade. We partnered with 6 diverse influencers to create content which educated and inspired our audience. Each woman had an individual story around confidence and makeup which was shown through the video campaign content. Additionally, each influencer ran a competition on their channels giving their fans the opportunity to join them on the shoot for the day. This helped to kick-start the intrigue around the campaign as well as provided amazing reach and coverage pre-launch. Each influencer had totally different shades which showed the shade-breadth to the lipsticks and increased the engagement around the launch as well as sales.