For the Christmas gifting period we needed individual sets of all imagery that would be cohesive with in-store visual merchandise as well as online branding. We used all individual images across Facebook Canvas Ads, DPA’s and Carousels which were used across Instagram, Stories and Facebook.
Alongside our individual sets we created more inspirational lifestyle images to get the consumer excited about the Christmas period and Clinique gift set offerings. These were all shot in a party-season style image as the sets were all in glittery gift bags and boxes.
To add longevity to the Christmas campaign we shot generic gifting imagery to get the consumer thinking about Clinique in the upcoming festive season. These were used for teaser ads as well as gift guides for the Christmas period.