Noir Muse is a fictional fashion magazine concept for the modern, discerning reader. The brand identity is built on the philosophy of 'The Quiet Drama of Fashion,' which focuses on subtle details, quality over quantity, and timeless style.
A minimalist palette of soft, earthy neutrals—creams, whites, and greys—forms the foundation. This creates a clean, luxurious backdrop that allows the photography to take center stage. Strategic pops of color, derived from the imagery itself, are used to provide visual interest without disrupting the serene feel.
Ample negative space is a defining characteristic of the design. This deliberate choice was made to convey luxury, provide visual breathing room, and ensure a feeling of calm and clarity throughout the reading experience.
Created a strong visual system for the magazine which creates clear hierarchy and a modern feel. The design uses generous whitespace to convey a sense of luxury