(contra)

Creation of exclusive merch for Contra’s internal event in New York. The goal was to design a long sleeve and beanie that align with Contra’s visual identity while offering a memorable piece for attendees.

• A minimal yet impactful typographic concept reflecting Contra’s modern and digital aesthetic.

• A bold, immersive back print to create a strong visual identity.

• Neutral tones for a timeless, premium look.

• Typography Exploration → Testing different type layouts to create a strong visual impact.

• Composition Studies → Balancing bold branding with minimal aesthetics for a wearable yet recognizable design.

• Color & Material Selection → Choosing neutral, versatile tones to ensure a timeless and premium look.

• Scalability Tests → Ensuring adaptability between the long sleeve and the beanie for visual consistency.

The merch was successfully produced and distributed during the event, reinforcing Contra’s brand presence through a tangible, wearable experience.