Aura Finance isn’t just another savings app; it’s a mindful money management platform designed to bridge the gap between financial literacy and emotional well-being. Aura identifies that 77% of adults experience financial anxiety. The goal of the project was to move away from "transactional" banking and toward an "empathetic" investment experience that helps users build wealth while lowering stress

When Aura Finance approached delbueno studio, the primary hurdle was the "intimidation factor" of traditional investing. We identified three core challenges:

Emotional Friction: Most finance apps feel cold and clinical, which triggers anxiety for users who are already stressed about their savings.

Engagement vs. Complexity: Users needed a way to track complex financial data (investments, savings, and debt) without feeling overwhelmed.

Behavioral Change: The app needed to do more than just display numbers; it had to encourage daily "mindful" habits, such as mindset check-ins and personality-based money management.

We worked to transform Aura’s vision into a cohesive, user-centric mobile experience. Our focus was on creating a "Calm Tech" environment for high-stakes financial decisions.

Mindful UX Flow: We integrated "Daily Mindset Check-ins" and "Money Personality Quizzes" into the core onboarding, making the experience feel personalized rather than invasive.

Gamified Financial Education: We designed the interface for weekly quizzes and community pages to keep users engaged, turning the "chore" of saving into a rewarding routine.

Data Visualization with Clarity: We replaced dense tables with intuitive, soft-edged charts and visual "badges" that reward progress, ensuring users felt a sense of achievement.

Hybrid Product Strategy: We helped transition the UI to support both B2C users and a new B2B "Employer Benefit" model, allowing the app to scale as a corporate wellness tool

The collaboration between Aura Finance and delbueno studio led to significant market traction and user success:

Goal Completion: 55% of Aura users reached their specific financial goals within the first 30 days of using the app.

Emotional Well-being: 98% of users reported feeling more relaxed and happy regarding their financial situation after using the platform.

Corporate Scalability: The design supported Aura’s successful expansion into the B2B space, securing partnerships with Fortune 100 companies and major wellness players like Headspace.

Market Recognition: The platform's unique approach and polished UI helped Aura raise over $3M in funding and gain featured spots.

"Our partnership was integral in bringing our vision to life. The entire experience—from the look and feel to the empathetic, user-centered journey—was made possible through technical expertise and deep mission-alignment."