In this project, I developed and executed a targeted email marketing campaign for an e-commerce store. The objective was to engage potential customers, increase product visibility, and boost conversion rates. The campaign was segmented to ensure personalized messaging for different audience groups.
I worked with the client to create compelling email copy that encouraged action, optimized subject lines, and implemented follow-up strategies to reduce abandoned carts. The project resulted in increased sales and improved email engagement, showing measurable growth within a short time frame.