Luxe Ex was a new and upcoming business looking for an unique e-commerce website with a touch of luxury to match with the luxury accessories they intended to sell.
Based on the creative brief, I went ahead with a soothing color palette to match the luxury nature of the business with a FREE Serif font to match the budget, and paid most of the attention on creating a unique e-commerce experience for the users.
The entire design is limitted to the viewport height (means no scrolling), with unique page designs for the "product page" and the "cart page"