The Real Saving Coupon
Carlos Martinez Avellaneda
Orco Bank
Savings Campaign
Goal:
• Retain existing funds and attract new deposits.
• Focus on promoting two specific savings products (Smart Savings and Senior Savings).
• Increase both awareness and account openings by offering a higher interest rate.
Insight:
Studies show that people use coupons as a way to save, and the data support this:
• 94% of consumers say they’re likely to look for coupons or sales whenever they shop online.
• 35% of consumers use digital coupons while shopping in-store.
• 75% of consumers used digital coupons.
• 91% still used paper coupons.
(Capital One Shopping Research)
But, are they really saving by using a coupon? In the end, their money is spent elsewhere, without achieving true savings.
Idea:
Reframe the coupon as a tool for real savings through the bank’s savings accounts.
Like this project
Posted Oct 8, 2025
For Orco Bank, I developed The Real Saving Coupon — a campaign that reframed the idea of discounts, proving real savings start with your Savings account.
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Timeline
Jul 17, 2024 - Oct 15, 2024
