Designed and built a credibility-first landing page in Framer for a basketball Video Assistant Coach, turning match footage expertise into a clear, conversion-ready service offer.

Pablo Girotti is a Video Assistant Coach specialized in basketball — he analyzes match and training footage for clubs and players across Argentina and Chile. He needed a site that could do two things at once: build instant credibility with technical staff who don't know him yet, and make it dead simple to start a conversation on WhatsApp, which is how contact actually happens in this market.

Hero

Trusted by (club logos + stat)

About

Services (3 pillars)

Process (3 steps)

Contact form

Final CTA + footer

The hero avoids "video editing" language entirely — it leads with the outcome (strategic video analysis) rather than the service, which positions Pablo closer to tactical intelligence than to freelance editing. Right below it, the site shows proof before any pitch: club logos (Quilmes, Kimberley, Ancud) plus a hard number, +500 matches analyzed. For a one-person service in a small, relationship-driven sport industry, that proof band does more selling than any paragraph of copy could.

The offer is broken into three numbered pillars — individual/team scouting, post-match video, post-training video — instead of one vague "video editing" description. That framing turns an informal service into something that reads as a defined process, which matters when the client is trying to justify a paid service against people who do this for free.

Three plain steps (call → analysis → delivery) set expectations before any commitment, and the contact section offers both a form and a direct WhatsApp link — matching how contact actually happens in Argentine basketball circles, which is fast and informal rather than email-based.

End-to-end design and no-code development in Framer: information architecture, copywriting direction, responsive layout, and component structure built for future CMS expansion (e.g. a case-by-case results page).

Framer Designer · Framer Developer · Landing Page Design · Web Design · No-Code Development · Sports & Coaching

July 3 - July 23, 2026

Pablo Girotti — PG Assistant Coach