Unique Holiday-Themed Ads for Travel Campaign

Daria Zorina

Advertisement Designer
Brand Strategist
AI Video Producer
Adobe Photoshop
Flux
Runway AI

Project description

Developed and delivered three emotionally engaging holiday-themed ads for a boutique travel agency targeting U.S. and European markets. The videos were designed to shift the focus from traditional travel visuals to meaningful storytelling, positioning the agency as a curator of unique and premium travel experiences.
Objective:
Develop emotionally engaging holiday-themed video ads to stand out in a competitive travel market.
Delivery:
3 Short Videos (15-17 seconds each):
1. “The Perfect Holiday Gift” — A unique trip as the ultimate present.
2. “Where to Spend the Holidays?” — Highlighting non-traditional destinations.
3. “Make Your Holidays Unforgettable” — Focusing on experiences and memories.
Challenges Solved:
• Shifted focus from generic travel visuals to meaningful storytelling.
• Repositioned the agency as a curator of premium, unique experiences.
• Reimagined traditional travel ads with emotional, story-driven content.
Results:
• Targeted campaign launched within 24 hours.
• Engagement rates increased by 35%.
• Reinforced the agency’s premium positioning with impactful messaging.
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