In-Brand Creative Studio Case Study
Gillian Halbreich
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Posted Apr 8, 2024
Directed in-brand teams and agency partners to deliver successful brand campaigns, showcasing expertise in operations management and creative problem-solving.
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Orchestrated the development of advertising content to promote the largest re-brand of Away Travel's core lineup. Played a pivotal role in the creative strategy and production resulting in a CTR of 24%.
Within the relaunch, managed the entire lifecycle (6-months) of the e-commerce site refresh including an updated design system, optimized guidelines for product detail page gallery, and linear paid video ads. Partnered with digital product, engineering, creative, brand management, and UX designers and researchers on execution, delivery, and reporting.