Why I Chose Columbia Columbia, especially

Why I Chose Columbia Columbia, especially through their Hiking Society initiative, represents something bigger than just outdoor gear, they're building communities. And I'd say, when you see Columbia gear, you don't just see a jacket - you see the mountain waiting for you.

I wanted to capture that exact feeling: the moment outdoor gear unlocks your dreams. What if the second you zip up your Columbia jacket, you're already there, on the slope, on the summit, in the adventure? It's also probably just me desperately wanting to ski those slopes this winter.

And let me add, working with Morphic was pure creative joy. The platform embraces creative chaos while giving you the precision to refine when needed. It's incredibly versatile and liberating for creators who want to move fast without sacrificing quality.