Service Pages for Accounting Firm

Wrote well-researched service page content.

Service pages don't have to be boring! Even for an industry such as accounting. I've written on topics from Succession Planning to Estate Planning.

To write these pages, I first asked the client a few questions to get a better understanding of their offering, before diving into writing and research. This keeps us on track and leads to less revisions needed, as I our starting point is strong.

Questions such as "What is Succession Planning?" and "Who Needs a Succession Plan?" were answered on the page, with clear CTAs and professional stock photography sourced.

The page discussed why privately owned businesses needed a succession plan, versus why a family-owned business would want to have one.

The benefits of succession planning were clearly outlined, alongside the firm's succession planning process, so potential clients would know what to expect.