Wacamaya™ - Brand Identity + Graphic Design
Saul Escobar
Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Wacamaya translates to Macaw (written in a colloquial way)
The Brand
A cheerful and beloved traditional Venezuelan restaurant known for its exquisite Cachapas.
The Challenge
A Brand Identity that reflects the passion of the company for the country (Venezuela), using the three colors of the country's flag and folkloric elements in a strong and direct way.
Expertise
Naming & Art Direction
Branding (Brand Strategy & Brand Design)
Logo Design, Typography & Color Palette
Stationery & Applications
Packaging
Brand Guidelines
Social Media Design
