Wacamaya™ - Brand Identity + Graphic Design
Saul Escobar
Wacamaya translates to Macaw (written in a colloquial way)
The Brand
A cheerful and beloved traditional Venezuelan restaurant known for its exquisite Cachapas.
The Challenge
A Brand Identity that reflects the passion of the company for the country (Venezuela), using the three colors of the country's flag and folkloric elements in a strong and direct way.
Expertise
Naming & Art Direction
Branding (Brand Strategy & Brand Design)
Logo Design, Typography & Color Palette
Stationery & Applications
Packaging
Brand Guidelines
Social Media Design
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Posted Feb 21, 2023
A confident and cheerful Brand Identity for a traditional Venezuelan food restaurant. The Branding embraces the country's folklore with a touch of modernity.
