From $1,000 to $20,000 in Just 60 Days: How Urban Fit Gear
Wajahat Hussain
Social Media Marketer
Social Media Strategist
Search Engine Marketing
Facebook Ads
Instagram Ads
WHAT WE'LL COVER:
This brand's prior situation, goals, and current situation.
Our full ads strategy breakdown - from start to finish.
Our exact ads breakdown.
Actionable takeaways to help you improve your ads performance.
Where others go wrong with ads - mistakes to avoid.
What challenges have we overcome.
Prior Situation:
No profitable ads were running.
Organic sales were generated only through referrals and word of mouth.
The brand was interested in growing with Facebook/Instagram ads.
No prior brand awareness and social proof on Facebook and Instagram.
Goals:
Increase brand awareness.
Generate sales through Facebook/Instagram ads.
Overcome the challenge of no prior brand awareness and social proof.
WHAT WE HAVE ACHIEVED:
Increased revenue by 100%.
$19,800.00 revenue generated from only $1,100.00 in ad spend.
18X Return On Ad Spend (ROAS) - for every $1 spent, we generated $18 back.
Increased Facebook page likes from 500 to 8,500.
Enhanced social proof.
HOW WE DID IT: (OUR USP)
We performed our TOS (Test, Optimize, Scale) Program
Phase 1: TEST
Tested different creatives, ad copies, marketing angles.
Experimented with different audiences, audience sizes, remarketing funnels, upsells, cross-sells, and campaign structures every week.
Phase 2: OPTIMIZE
Utilized various ad placements and budgets.
Conducted additional A/B testing.
Phase 3: SCALE
Created custom audiences to retarget and generate lookalike audiences.
RESULTS:
Amount Spent: $1,100.00
Revenue: $19,800.00
ROAS: 18X
Orders: 50
Average Order Value (AOV): $396.00
Cost Per Purchase: $22.00
Within the first 7 days, even after the cost of bringing cold audiences into the funnel, we were able to cover all expenses and achieve a ROAS of 20X+.
Takeaway:
Don't let your business miss out on the incredible growth potential of Facebook and Instagram ads.
