Motto Health Brand Identity

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Deliverables:

Brand Identity and Guidelines

Digital Assets ( Web + Social)

Challenge: Motto Health needed a visual identity that aligned with its mission to radically reimagine chronic care.The brand had to feel rooted in healthcare while expressing optimism, innovation, and a patient-first mindset. Approach: I led the development of a clean, scalable identity grounded in clarity and compassion. The visual world evokes a mantra-like calm through the use of natural grains and earthy tones. We paired modern typography with custom glyphs and built an icon system based on simple "O" shapes—each representing different chronic conditions—to enhance both accessibility and visibility. I worked closely with the strategy and UX teams to ensure the visual system communicated both clinical precision and human warmth. Every asset was designed with modularity in mind, supporting everything from clinical tools to consumer-facing touchpoints. Outcome: The identity positioned Motto as a trusted, forward-thinking chronic care platform and supported rapid growth in a competitive healthcare space. The flexible system extended seamlessly across decks, social content, and onboarding. Enabling a confident go-to-market launch within the same year.

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