This sample project demonstrates how I craft persuasive long-form sales letters using copywriting techniques + NLP (neurolinguistic programming). For this example, I structured a 1,200-word sales letter designed to highlight pain points, build trust, and guide readers toward enrolling in a coaching program. I used ChatGPT, Grammarly, and SurferSEO to streamline drafting and editing, then layered in my psychology background to ensure the message was authentic and motivating.