Espadas de Brazil - Food Truck
Camila Fontes
Like this project
Posted May 13, 2024
Transform Espadas de Brazil with an Instagram-centric campaign, influencer collaboration, exclusive menu launch, and website development for enhanced growth.
Project Overview: Espadas de Brazil
Owners and chefs Robinson bring authentic Brazilian cuisine to Austin through Espadas de Brazil. Despite initial success, operational gaps in marketing, customer service, event promotion, and social media hindered growth.
Strategic Plan:
Instagram Campaign Launch: Promote new location opening with captivating posts.
Content Strategy: Share countdowns, behind-the-scenes, and teaser content to build anticipation.
Influencer Collaboration: Partner with local influencers for broader reach.
Exclusive Offerings: Introduce unique menu items and host pre-launch events.
Digital Engagement: Utilize Instagram Live for virtual tours and showcase catering services.
Consistent Engagement: Maintain a regular posting schedule and interact with followers.
Social Media Stories: Utilize Instagram Stories for specials, polls, and interactive content.
Performance Monitoring: Analyze strategy effectiveness using Instagram Insights.
Website Development: Enhance online presence with a new website in 2023.
This strategic plan aims to address operational challenges and elevate Espadas de Brazil's brand presence, driving growth and customer engagement.