Role: UI/UX Designer

EIGER Adventure is Indonesia’s leading outdoor gear brand, known for its high-quality products and commitment to sustainability. With a vast ecosystem of over 2,500 employees and 152 stores, their e-commerce platform is a crucial sales channel.

Challenge: Despite significant website traffic, users faced difficulties in navigating the site, leading to low product engagement. Issues included complex navigation, limited perceived product selection, and a lack of visual clarity.

User Experience Overhaul: Conducted user research to identify pain points and restructured the site's navigation for intuitive browsing.​

Visual Redesign: Create a modern, responsive design that aligns with EIGER's brand identity.​

UI Kit Development: Developed a comprehensive UI kit to ensure design consistency across the platform.

Responsive Design Implementation: Ensured the website is fully responsive, providing a seamless experience across devices.​

Outcome: The revamped website enhanced user engagement, with improved navigation and a visually appealing interface that reflects EIGER's brand values. The client expressed satisfaction with the results, noting a positive impact on user experience and sales.

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