Innovative Social Media Campaign for Gaming App
Seth Beard, MBA
I developed and executed an innovative social media campaign for Givling, a sweepstakes gaming app, across Instagram, TikTok, X, and Facebook. By leveraging paid marketing strategies, engaging content, and data-driven optimization, the campaign achieved the following results:
Example of live streaming for Givling on Facebook
35% increase in platform sign-ups within the campaign period.
56% growth in social media engagement rates through targeted content.
21% reduction in cost-per-acquisition (CPA) via optimized ad spend and A/B testing.
This campaign successfully expanded Givling's reach, strengthened its online presence, and delivered measurable ROI.
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Posted Dec 16, 2024
I orchestrated a creative social media campaign that integrated influencer partnerships, boosting product awareness & achieving a 54% increase in engagement.
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Givling
