Heróis do Mar, Pobre Povo | Identity and Editorial

Final Degree Project (self-initiated)

Final degree project focused on gentrification and the housing crisis in Lisbon. This project combines an extensive research book about this subject and the initiatives taken in other countries, posters, stickers, a newspaper, a video and a website. All these materials were in the final degree exhibition at an art gallery in Lisbon.

Title: Heróis do Mar, Pobre Povo

"Gentrification is not a natural evolution of neighborhoods. It’s a form of cultural displacement that too often leads to the erasure of communities." - Angela Glover Blackwell Social Advocate



This project delves into theintricate tapestry of gentrification. It’s a journey through the lives affected, the homes disrupted, and the cultural fabric forever altered.























Posters combining beautiful poetry about Lisbon, written by Portuguese poets, and harsh facts in different languages about the reality of the ongoing gentrification in Lisbon.



Posters focusing on retail gentrification representing the iconic Lisbon stores that no longer exist due to this issue.













Heróis do Mar, Pobre Povo

Heróis do Mar, Pobre Povo

This is “Heróis do Mar, Pobre Povo” by Joana Ogando on Vimeo, the home for high quality videos and the people who love them.