67 Dental - Visual Identity

A visual identity created for a local dental clinic. The project aimed to move away from the often intimidating visual language associated with healthcare services, creating a brand experience that feels approachable and trustworthy.

The visual direction focused on moving away from traditional dental branding and towards a more optimistic and human-centered identity. The goal was to create a system that feels welcoming across both physical and digital touchpoints.

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The website concept extends the visual identity into the digital experience, combining clear service information with a friendlier tone of communication. Particular attention was given to appointment booking, service discovery, and content clarity across desktop and mobile devices.